Pearls of Wisdom

There are really two important things about typography: readability and beauty; both are equally important.
Paul Rand

Draw your own fonts!
Henrik Kubel

Don’t minus-track type at text sizes. It’s wrong. It diminishes legibility, makes for darker blocks of text and critical character combinations will need special attention to avoid jumping out at you. Leave the tracking, the type designer usually knows how to space.
Bruno Maag

I always think of writing as drawing. Every letter is a symbol, so you can begin to play games. I don’t treat writing as calligraphy. The more controlled and raw it is, the more interesting it becomes.
Alan Fletcher

You cannot not communicate.
Erik Spiekermann

It takes a lot of effort to make something look effortless.
NB

The grid is like the lines on a football field. You can play a
great game in the grid or a lousy game. But the goal is to
play a really fine game.
Wim Crouwel

The grid system is an aid, not a guarantee. It permits a
number of possible uses and each designer can look for a
solution appropriate to his personal style. But one must
learn how to use the grid; it is an art that requires practice.
Josef Muller-Brockmann

Be Consciously Brave. Design should not be created purely
out of analysis and research. Truly remarkable design is
influenced from the heart as well as the head. Take risks.
Ben Parker, MadeThought

The strongest visual line is the top of the x-height – use it.
John Bateson